Your website is basically your digital storefront. Whether you're a coach, consultant, or creative entrepreneur, your site should be working for you—not just sitting there looking pretty. If it's not bringing in leads, making sales, or at the very least, guiding visitors toward the next step, then it’s time to take a closer look.
Let’s go over some of the most common website mistakes that could be costing you clients—and more importantly, how to fix them.
1. Your Visitors Have No Idea What You Do (Or Who You Help)
💡 The Problem: Ever landed on a website and thought, “Wait… what does this person even do?” If your visitors have to dig around to figure out your offer, they won’t stick around. People have short attention spans—if they can’t tell within five seconds what you do and how it helps them, they’re gone.
❌ The Bad Example: A homepage with a vague tagline like “Helping You Live Your Best Life” and a lot of stock images, but no clear description of what services are offered.
✅ The Fix: Make it crystal clear. Your homepage should have a simple statement that instantly tells visitors: Who you help, what problem you solve, and how they can work with you.
✔ The Good Example: “I help female entrepreneurs streamline their business with automation, so they can work less and earn more. Ready to simplify your workflow? Let’s chat.” (Followed by a big, obvious button to book a call.)
2. No Clear Call to Action (Or Too Many of Them)
💡 The Problem: If visitors don’t know what to do next, they’ll just leave. And if you give them too many choices, they’ll feel overwhelmed and—yep—leave.
❌ The Bad Example: A homepage with five different buttons: Read My Blog! Join My Free Group! Download This eBook! Check Out My Instagram! While options are great, too many at once = no action at all.
✅ The Fix: Guide your visitors toward one primary action per page. Want them to book a discovery call? Make that the clear focus. Want them to sign up for your email list? Make the opt-in the star of the show.
✔ The Good Example: A homepage that highlights a single, compelling call to action: “Ready to get more clients without the stress? Book your free 15-minute strategy call today.”
3. Your Website Is Slow (And People Hate Waiting)
💡 The Problem: If your site takes forever to load, visitors won’t wait. Google also penalizes slow sites, meaning you might not even show up in search results.
❌ The Bad Example: A website that takes six seconds to load because of massive image files and fancy animations. By the time it loads, the visitor has already moved on.
✅ The Fix: Speed things up!
Optimize your images (use a tool like TinyPNG to compress them).
Get rid of unnecessary animations.
Use a solid hosting provider that doesn’t slow things down.
✔ The Good Example: A website that loads in under three seconds, making it smooth and easy for visitors to explore.
4. Your Website Looks Terrible on Mobile
💡 The Problem: Over 80% of website traffic comes from mobile devices, yet so many sites are still designed only for desktop screens. If your site is hard to navigate on a phone, you’re losing potential clients—fast.
❌ The Bad Example: A website where you have to pinch and zoom just to read the text, or where the menu disappears entirely on mobile.
✅ The Fix: Check your site on your own phone. Does everything adjust properly? Is the menu easy to use?
Make sure your buttons are large enough to tap.
Use mobile-friendly layouts (stick to simple, clean designs).
Test it on different devices—what looks good on an iPhone might be a mess on an Android.
✔ The Good Example: A site that’s fully responsive, meaning it adjusts seamlessly whether viewed on a phone, tablet, or desktop.
5. It’s All About You (Instead of Your Clients)
💡 The Problem: Look, I get it—you want to share your story. And you should! But if your site is packed with “I” statements instead of focusing on the client’s problem, they won’t feel connected.
❌ The Bad Example: “I started my coaching business in 2015, and I’m passionate about helping people transform their lives.” (Cool… but what’s in it for me?)
✅ The Fix: Flip the focus. Instead of talking about yourself, talk about how you help your clients.
✔ The Good Example: “Feeling overwhelmed with your business? I help coaches like you create stress-free systems so you can spend less time on busywork and more time serving clients.”
6. There’s No Way to Contact You (Or It’s Buried)
💡 The Problem: If someone wants to reach out but can’t easily find your contact info, you just lost a lead.
❌ The Bad Example: A website with only a contact form that goes… somewhere? With no email or phone option in sight.
✅ The Fix: Make it super easy for people to get in touch.
✔ The Good Example: A clear “Contact” page with an email address, a short form, and even a scheduling link if you take calls. Bonus points if you add your contact info to the footer so it’s always visible!
Your website should be more than just a digital business card—it should work for you, bringing in leads, sales, and opportunities. If you’ve spotted any of these common website mistakes on your own site, don’t panic! A few tweaks can make all the difference.
And if you need an extra set of eyes (or a complete website refresh), I’m here to help. Let’s make your website actually work for your business. 💻✨
Want a quick website audit? Shoot me a message—I’ll take a look and tell you exactly what’s working (and what’s not).
SPECIAL GIFT!!!
Download this free website checklist to get a start on your website audit.
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